The 3 Denim Trends You Need This Summer! (Women’s 2018)

Ladies, it’s pure Jeanious

Now that we have perfected your favorite fits, we want to take it one step further. ZipFit “Jeanious” is a seasonal denim trend report that we created for all of our clients who want to look great and feel their best in the jeans that they love! We’re excited to share our first “Jeanious” report featuring the three denim looks you need to stay on trend this summer.  Want to know the BEST part about all of these trends? You can implement all three of these by customizing any and all of your ZipFit jeans, FREE of charge. What’s even better? We keep your measurements on file, so there is absolutely no guesswork.

Check it out and email your Fit Expert to order your favorite looks below in the fits you already love. As always, your jeans are custom-tailored to fit YOU!


Go Raw!

Raw hems are an easy way to take the jeans you love to the next level. A raw hem adds just the right amount of edginess mixed with class to achieve a fun summer look. Plus, raw hems can easily be worn from day to night.

  • Fit Tip! Pair your raw-hemmed denim with sneakers or a cute flat for daytime, and transition the look to nighttime by adding a pump or fun wedge!


Cuff it Up! 

From skinnies to straight legs, cuffing your jeans adds a fun change to your everyday look. It allows you to change the whole look and feel of an outfit with one simple technique. Although it may seem casual, we love the cuffed look with flat sandals for day or even a heel for night.

  • Fit Tip! Always add an extra inch to your inseam if you plan to cuff a certain pair of jeans. Be sure to tell your Fit Experts about the look you are going for and they can adjust your inseam accordingly.


Don’t Forget to Crop it!

Cropped denim in any shape or form is all the rage this summer. From skinnies to cropped straights, we think this trend is here to stay. We especially love it for the warmer months. The beauty about the cropped look is that it goes with absolutely everything!

  • Fit Tip! Always crop your jean at least 2.5 to 3″ above your ankle bone to achieve this look. Cropped denim also has the ability to elongate your legs, especially when paired with the right shoe. Add that raw hem we featured above and, we promise, you’ll be the new “trendsetter” at the office.

We hope you enjoyed this Jeanious report, featuring the top three denim trends you need to try now!

Which trend will you rock this season?!


P.S. We always love seeing our customers in their denim! Take a pic in your ZipFit jeans and tag us @zipfitdenim for a chance to be featured on our Instagram!

Don’t forget to hashtag #GetFitWitZipFit

 

Meet the Team: Julianna Conenna, Marketing and Communications Manager

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Julianna is pictured here in the Hudson ‘Barbara’ High-Rise Skinny Jean in Coated Black.

We sat down with Julianna, our magnificent Marketing and Communications Manager, to learn a little bit about her background, her day-to-day life at ZipFit, and her ideal Sunday.

How long have you worked at ZipFit Denim?

A little over 2 years.

What is your perfect fit?

I love the J Brand High-Rise Natasha!

Where did you go to school?

I attended DePaul University in Chicago, majoring in Public Relations and Advertising and minoring in Italian!

Describe your perfect Sunday!

My perfect Sunday is getting out of the city and heading home to the suburbs to see my crazy Italian family. We’ll cook together, relax, and just hang out all day. Sunday family dinner has always been a tradition that I love.

Who are your style icons?

Gosh, I have so many!  My love for fashion started with my Nonna and my mom. They were my first fashion inspirations!  I have always loved the classic looks of Coco Chanel but mixed with the edginess of someone like Madonna.  Recently, I’ve become a huge fan of many style influencers, especially Olivia Culpo. My style is always evolving! It really depends on my mood and what I am dressing for!  

What is your favorite denim trend right now?

I am loving the super high-waisted yet unstructured denim trend happening right now. I am also really into the vintage vibe, especially for the warmer months.

What is your Instagram handle?

My Instagram is @juju.bee.like and I primarily post my favorite styles and outfits!

Do you have any hidden talents? What are they?

I’m secretly really good at figure skating!

What is the most embarrassing trend you’ve ever participated in?

Probably Ed Hardy everything from the sneakers to the perfume and Juicy Couture velour handbags with lots of bling!

Cubs or Sox? Or someone else altogether?

Cubbies!

What do you do in an average day at ZipFit?

Loaded question!  On an average day, I am in and out of fittings, either here in our showroom or in cities like NYC and LA.  I am always checking my email so that I can tend to clients’ customer service needs with the best customer service possible. I also spend lots of time prospecting new business through both personal and corporate client acquisition and client gifting. Lastly, I help with our social media and marketing– I am constantly trying to find new and innovative ways to share the ZipFit story and promote our brand!

How did you end up at ZipFit?

I left the crazy public relations agency life to find my way back the world of fashion. After about 6 months of personal styling, Liz found me! We met for coffee and I immediately fell in love with the company culture and our amazing team!

What’s your favorite ZipFit memory?

I have SO many!  One would have to be having the opportunity to fit Deion Sanders at our showroom in Chicago– he’s one of our favorite clients!  Another awesome milestone for us occurred when we all packed up our old showroom and moved into our new, beautiful space. It was a bittersweet time but also super exciting that we outgrew our old space and were ready for something new. 🙂

Meet the Team: Courtney Kresach, Sales Manager

zipfit_fitexperts_courtney_02We sat down with Courtney, our stellar Sales Manager, to learn a little bit about her background, her favorite Chicago sports team, and her ideal Sunday.

How long have you worked for ZipFit?

Two and a half years

How did you end up at ZipFit Denim?

At my old job, someone in passing had just mentioned that they had been fitted for jeans by ZipFit. He had said they “do denim, but include the alterations.” I decided to check them out, and have been working here ever since.

Where are you from?

I’m from Homewood, a suburb south of Chicago.

Where did you go to school?

I studied social services at Eastern Illinois University.

What is your perfect fit?

My perfect fit is a skinny high-rise cut, like the Paige Hoxton jeans (pictured above)!

What is your favorite denim trend right now?

My favorite trend right now is the high-rise flare, like the J Brand Maria!

Describe your perfect Sunday

My perfect Sunday starts with brunch surrounded by friends and ends with a Blackhawks victory.

What is the most embarrassing trend you’ve ever participated in?

JNCO jeans and Palazzo pants — yikes!

Cubs or Sox?

Blackhawks

What do you do in an average day at ZipFit?

Every day is different, but finding our clients’ perfect fit in 15 minutes is always at the core of whatever it is we’re doing.

What’s your favorite ZipFit memory?

Once, I was scared absolutely sh*tless by Cate and Hayley (two of our Fit Experts) as they returned to the showroom from a trip to New York City and caught me completely off-guard.

Why Freezing Your Jeans is the Coolest Way to Clean Them

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Shown here: Fidelity Gwen High-Rise in ‘Onyx’

Here at ZipFit Denim, we take our jean cleaning very seriously.  Proper care prolongs the life of our denim, which allows us to stock up on other styles rather than replacing the same pair over and over.  Who doesn’t want that?

The first rule of denim laundering is that you should never, ever, ever put your jeans in the dryer.  Francine Rabinovich, founder of Denim Therapy, told Yahoo! News that “the heat of the machine damages the cotton and weakens the fabric.”  We agree.  It also diminishes stretchiness, shrinks the denim, and jeopardizes the consistency of the dye used.

If you must use a washing machine, it’s essential to turn your jeans inside-out and wash them in cold water, preferably on the gentlest setting that bad boy has to offer.  When the wash is over, either lay the denim flat or hang it up to dry.  This reinforces the shape of the pants, preventing unwanted creasing or wrinkles.  Dark wash jeans prone to dye transfer should be washed alone, and light wash jeans should only be washed with other light articles of clothing.

That said, our team’s favorite way to refresh stinky jeans is by sandwiching them right in between next week’s pork chops and the frozen berries you bought when you promised to finally start using the Magic Bullet Blender Mom and Dad bought for your birthday four years ago.

To properly freeze your jeans, we recommend the following steps, courtesy of Intermix.

  1. Spot clean your jeans and let dry completely (we recommend a sponge or toothbrush for spot cleaning!)
  2. Fold jeans lengthwise and smooth out wrinkles.
  3. Place jeans in a zip-lock bag and seal completely, without air.
  4. Place jeans in your freezer for at least 24 hours.
  5. Remove jeans from your freezer, shake out and enjoy!

Sound high-maintenance?  It isn’t.  We recommend freeze-drying your denim when it starts to smell, which for most of us happens after about 1-2 months of regular wear.

So why is your freezer the coolest spot to clean jeans?  Aside from the obvious, there are benefits aplenty.

First and foremost, freezing your jeans extends their lifespan by sparing them the unthinkable abuse inflicted by your washer-dryer while neutralizing any unsavory aromas just as effectively.

There’s also an environmental benefit.  According to The Soluna Collective, 71 percent of the energy consumed in the process of washing one load of laundry powers the dryer alone.  16 percent of the energy consumed heats the water required to wash a load of laundry on a setting other than “cold.”  When you freeze your jeans, you not only avoid the monetary and environmental costs of running separate loads of laundry to preserve denim dye, you also save at least 14 gallons of water.  What’s good for your jeans is great for the planet!

Lastly, with those hot summer months fast approaching, frozen jeans guarantee a subtle-yet-effective temporary solution to beat the heat on your morning commute.  The chilly fabric will cool you down and help wake you up, and nobody on the Blue Line will know your secret.  Sounds like a denim win-win!  Alas, if you prefer room temperature legs, or it’s winter and this benefit simply does not apply, just pop your pants into the freezer first thing Sunday morning– we both know you’ll be in sweatpants all day.

We love freezing our jeans, and hopefully you feel the same way after you give it a try.  It’d be a lot cooler if you did!

Want to learn more about the proper care and keeping of jeans?  Head over to our Frequently Asked Questions or send us an email!

How to Nix the Guesswork When You Dress for Work

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Experts may never agree on the merits of working from home versus in the office.  Working in the office is critical to effective collaboration, according to some, but working from home might provide for happier employees by eliminating many of the discomforts associated with the workday.  One such discomfort is the restrictiveness of traditional business casual.  You know the type– that twill pencil skirt featuring “33% more stretch than ever!” really means 33% more thigh chafing than ever by the end of the day.  Or the stiff pleated khaki slacks that are more wrinkled than a newborn shar-pei by lunchtime.

To combat this, companies like Instagram and Facebook now boast casual dress codes, often going so far as to list it as a top benefit of employment.

Offices permitting more casual dress aren’t just looking to placate their workers.  It makes them better at their jobs, too.

Denim is a staple in offices across the country, often paired with button-downs, blouses, and sweaters, providing for professional yet preferable daily outfits.  The idea of denim in the workplace makes some traditionalists shudder, inciting fears of inappropriate style choices that compromise the office’s desired professionalism.  It’s true– the jeans I’d wear if I gardened on the weekends are not the same jeans that I’d wear to present a final deliverable to my marketing team.

But how can employers make this distinction clear to their workers?

One option is to send out a company-wide email identifying styles that make sense in the workplace, perhaps also detailing styles that aren’t quite as welcome.  From there, employees eager to adopt a more relaxed policy but don’t yet own appropriate denim might fall down the department store rabbit hole. In my experience, this means one hour of rifling through poorly-organized racks in search of pants that hopefully fit and one hour of cardio trying on said pants in the world’s worst lighting only to find out that none of them fit quads calves and waist.  Maybe in post-dressing room delirium you settle on the least bad option and promise yourself to take them to the tailor, but that’s yet another step in this already-exhausting process of forcing one pair of pants to fit your body.  If this sounds awful, that’s because it is. And that’s before the inevitable added stress of perfume kiosk evasion.

Enter ZipFit’s team of Fit Experts, who specialize in outfitting entire offices with high-quality denim for both work and play.  In around fifteen minutes, our team takes measurements and helps clients select denim that not only suits their needs but also fits perfectly.  By working with ZipFit, companies also cut down on the uncertainty associated with implementing a denim-friendly dress code by entrusting our Fit Experts to identify work-appropriate denim with a fit that feels good for a full day in the office, all at the same price their employees would be paying in department stores.  This is a valuable benefit for employers to offer, saving their workers time and money while personalizing workwear in a meaningful way.

The result?  Employees who don’t shy away from time in the office because they’re dreading the confines of uncomfortable workwear.  And employees who feel as confident as possible when delivering their quarterly reports because they’re in their perfect fit.  So what are you waiting for? Schedule an in-office fitting today.

 

ZipFit Denim x Chicago Opera Theater

ZipFit Denim is thrilled to announce our partnership with the Chicago Opera Theater!  We are grateful for the very cool opportunity to help the C.O.T. usher in a new era of opera that doesn’t demand a ball gown in addition to the price of admission.

In a recent push to make performance art more attractive to more casual target audiences, the Chicago Opera Theater reached out to pick our brains about integrating denim into the operagoer uniform.  After some initial talks, we agreed that there’s no better way to demonstrate theater-ready jeans than to have C.O.T.’s own actors model some of our favorite styles.

Be on the lookout for the photos from our shoot with the fabulous cast of the Chicago Opera Theater– for now, here’s a sneak peek of actor Vince Wallace (Bass-Baritone) on the set!

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